Prada Flagship:
Rem Koolhaas & OMA
Permanent Retail Activation
The Prada NYC Flagship store is a multi-million dollar project for the brand’s iconic clothing, accessories, and footwear. Essay Video provided the digital video displays throughout the store and the LED floor system.

LED Video Lightbox panels for the Prada Flagship Store.

Light-up Floor
Essay Video provided a light-up floor activation at Prada Flagship Store. The screen comprises several contiguous LED screens synced to a single digital video source.