For the better part of 15 years, Supima has hosted an in-person Harvest Symposium at their headquarters in Arizona. When the country went down in 2020, Supima saw a challenge for how to continue to have this yearly event.
Essay Video brought Supima in for a site visit, and the conversation went from “What do we do?” to “This could work.”
Supima’s Harvest Symposium brings clients in from all over the world to educate people on their sustainable cotton. There they meet the farmers, see how the cotton gin works, and learn about the cleaning process. From the farm to the retail, Supima’s annual symposium would happen at their facility.
This year they decided to do it virtually. This meant virtually bringing their team in Tempe Arizona, Fresno California, their Marketing host on the East Coast, and their partners in London, Italy.